# Parallel

> Parallel is the world's first digital-twin activation platform. Human-calibrated digital twins score how a customer will respond to a creative in the content it runs against, helping brands and agencies find the most resonant combinations and activate the impressions that land — closing the gap we call Customer Suitability.

Parallel (legal entity Parallel Platforms Pty Ltd) operates across Australia and the UK, with offices in Sydney and London. Founded in 2026.

## Pages

- [Home](https://helloparallel.com/): What Parallel does — bringing the customer's voice into digital advertising activation.
- [About](https://helloparallel.com/about/): The company, the team, and the mission behind Parallel.
- [Watch](https://helloparallel.com/watch/): Short brand film — the customer's voice, in every impression.
- [News](https://helloparallel.com/news/): Reports and research published by Parallel, plus press coverage of the company.
- [July 2026 Resonance Report](https://helloparallel.com/reports/resonance-july-2026/): Where the World Cup's biggest ads actually land — eight World Cup ads and eight baseline UK ads scored for resonance by Parallel's digital twins.

## Key concepts

- Digital twins: human-calibrated models of real people that predict how they respond to creative and the content it runs against.
- Customer Suitability: the gap Parallel closes — matching a creative to the content and context where it will land best.
- Activation: bringing the customer's voice into the millions of biddable advertising decisions brands make every day.

## Contact

- Website: https://helloparallel.com
- LinkedIn: https://www.linkedin.com/company/hello-parallel/