Privacy Policy

Parallel Platforms Pty Ltd

ABN 34 695 875 908

Effective Date: June 2026 | Last updated: August 2026 | Version 1.1

1. About This Policy

Parallel Platforms Pty Ltd (ABN 34 695 875 908) (“we”, “us”, “our”) is an Australian-incorporated advertising technology company. Our website is helloparallel.com. This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with our business operations in Australia and the United Kingdom.

We are committed to complying with:

• The Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs); and
• The UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018) for individuals located in the United Kingdom.

This Policy does not apply to our AI-generated digital twin platform, which operates on de-identified data that does not relate to or identify any individual (see Section 9).

2. Who We Are

Australia

Parallel Platforms Pty Ltd is the entity responsible for personal information in Australia under the Privacy Act 1988 (Cth). Our registered office address is:

United Kingdom

For the purposes of the UK GDPR, Parallel Platforms Pty Ltd acts as a data controller in respect of personal information processed in connection with UK-based clients, partners, and contacts.

As we are an Australian company without a UK establishment, we have appointed a UK Representative as required by Article 27 of the UK GDPR:

The UK Representative can be contacted by UK individuals or the Information Commissioner’s Office (ICO) in relation to matters concerning the processing of personal data under the UK GDPR.

3. What Personal Information We Collect

Our core advertising technology platform does not process personal information. We collect limited personal information only in connection with our commercial and administrative operations, from:

• Representatives of media agencies and advertisers who enter into contracts with us;
• Individuals who contact us via our website or other business channels; and
• Our suppliers and service providers.

The types of personal information we may collect include:

• Name, job title, and employer organisation;
• Business email address and telephone number;
• Billing and payment details (including business address and payment account information); and
• Correspondence and communications.

We do not knowingly collect sensitive information (as defined under the Privacy Act) or special category data (as defined under the UK GDPR). We do not collect personal information from consumers or end-users of advertising campaigns.

4. How We Collect Personal Information

We collect personal information directly from individuals when they:

• Enter into or negotiate a contract or service agreement with us;
• Contact us via our website (helloparallel.com), email, or telephone; or
• Interact with us at industry events or through professional networks.

We may also receive personal information from third parties such as referral partners or publicly available professional directories where relevant to a business relationship.

5. Why We Collect and Use Personal Information

We collect and use personal information only for the following purposes:

• Entering into and performing contracts with media agencies, advertisers, and service providers;
• Invoicing and processing payments;
• Communicating about our services, proposals, and business matters;
• Complying with legal and regulatory obligations; and
• Managing our business relationships.

We will not use personal information for any purpose incompatible with these purposes without your consent or as otherwise permitted by law.

Legal Bases (UK GDPR)

For UK individuals, we rely on the following legal bases under Article 6 UK GDPR:

• Contract (Article 6(1)(b)): processing is necessary to perform a contract to which you are a party, or to take steps at your request before entering a contract;
• Legal obligation (Article 6(1)(c)): processing is necessary to comply with a legal obligation to which we are subject; and
• Legitimate interests (Article 6(1)(f)): processing is necessary for our legitimate business interests, such as managing business relationships and communications, where not overridden by your interests or rights.

6. Disclosure of Personal Information

We may disclose personal information to:

• Our technology and service providers, including Google LLC in connection with the Google Ads platform used to run media activity on behalf of clients (governed by Google’s data processing terms);
• Professional advisors such as lawyers and accountants;
• Financial institutions for payment processing; and
• Regulatory and law enforcement authorities where required by law.

We do not sell, rent, or trade personal information to third parties for marketing purposes.

7. International Transfers

As an Australian company serving UK clients and using global technology platforms (including Google Ads), personal information may be transferred to or accessed from countries outside Australia or the UK. Where personal information of UK individuals is transferred internationally, we ensure appropriate safeguards are in place consistent with UK GDPR requirements, such as adequacy regulations or the UK International Data Transfer Agreement (IDTA).

8. Storage and Security

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure. These measures include:

• Password protection and access controls on business systems;
• Secure email and communication practices; and
• Use of reputable cloud service providers with appropriate security standards.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Business contract records are generally retained for seven years following contract expiry to satisfy legal and tax obligations.

9. Our AI Digital Twin Platform

Our platform creates AI-generated consumer personas (“digital twins”) to simulate how consumers respond to advertising. These models are built on:

• Publicly available sources such as census and aggregate demographic data;
• Anonymised, de-identified data sets obtained from third-party data providers; and
• Combinations of the above to build statistically representative consumer models.

None of this data contains, or is capable of identifying, any individual. We do not attempt to re-identify individuals from any data source, and we contractually require third-party data providers to confirm that their data has been lawfully collected and anonymised in accordance with applicable privacy laws. Digital twins are statistical models and are not linked to any real person.

We do not receive personal data from our clients relating to consumers as part of our platform service.

YouTube API Services

Our platform uses YouTube API Services to build and maintain a catalogue of publicly available YouTube content metadata (video and channel titles, descriptions, categories, and engagement statistics) for advertising suitability and media-planning analysis. By using our services, you also agree to the YouTube Terms of Service. Google’s handling of data is described in the Google Privacy Policy.

We do not access, collect, or store any YouTube user data. Our use of the YouTube API is limited to public content metadata via API key — we do not request authorised access to any YouTube account, offer YouTube sign-in, or process any personal information from YouTube users.

Data refresh and deletion. Stored YouTube API data is refreshed or deleted at least every 30 days in accordance with the YouTube API Services Developer Policies. Content metadata that can no longer be retrieved from the YouTube API is deleted from our systems. To request removal of your channel or content from our catalogue, contact us at the address in Section 13.

10. Website and Cookies

Our website (helloparallel.com) uses cookies and similar technologies. Please refer to our Cookie Policy for full details of the cookies we use and how to manage your preferences. Any personal information submitted through the website will be handled in accordance with this Privacy Policy.

11. Your Privacy Rights

Australian Individuals

Under the Privacy Act, you have the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or out-of-date information; and
• Make a complaint if you believe we have mishandled your personal information.

UK Individuals

Under the UK GDPR, you have the following rights:

• Right of access to your personal data;
• Right to rectification of inaccurate data;
• Right to erasure in certain circumstances;
• Right to restriction of processing;
• Right to data portability;
• Right to object to processing based on legitimate interests; and
• Rights relating to automated decision-making (not applicable to our current operations).

To exercise any of these rights, please contact us using the details in Section 13. We will respond within the timeframes required by applicable law (30 days for UK GDPR requests; a reasonable period under the Privacy Act).

12. Complaints

Australia

If you believe we have breached the Australian Privacy Principles, please contact us in the first instance. If your complaint is not resolved to your satisfaction, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

United Kingdom

If you are a UK individual and believe we have not handled your personal data in accordance with the UK GDPR, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

13. Contact Us

For any privacy-related questions, access requests, or complaints, please contact our Privacy Officer:

We will acknowledge your request promptly and respond within the timeframe required by applicable law.

14. Updates to This Policy

We may update this Privacy Policy from time to time. The current version will be published on our website (helloparallel.com) with the effective date noted at the top. We will notify affected individuals of material changes where practicable.