News

The latest from Parallel.

Reports we've published and press coverage of Parallel.

Black Friday Resonance Report

Our Digital Twins scored seven UK Black Friday ads across 300 pieces of YouTube content. Every ad fails to resonate in at least a third of the content, the contextual category is a poor guide, and most of the content where one ad resonates is shared with the others.

30 September 2026Read

ReportParallel

World Cup Resonance Report

Our digital twins scored eight World Cup ads and eight baseline UK ads across hundreds of YouTube videos. High-resonance content is scarce, the category is a coin toss, and live football runs hottest.

9 July 2026Read

PressMi3

Parallel launches with aim to revolutionise digital advertising with 'customer suitability'

Mi3 on the launch of Parallel and the case for a new check on every impression: is this ad right for the person on the other side of the screen?

17 June 2026Read

PressB&T

Rob Hall Launches Adtech Startup Parallel

B&T covers Rob Hall’s return with Parallel, using human-calibrated digital twins to bring the customer’s perspective into the bidstream.

16 June 2026Read

PressAdweek

Former Playground xyz founder launches Parallel

Adweek Wire picks up the launch of Parallel, the digital-twin activation platform from the team behind attention pioneer Playground xyz.

16 June 2026Read

PressAdNews

Rob Hall launches adtech startup

AdNews on the launch of Parallel: digital twins that score ad resonance before an impression is served, backed by a AU$4M seed round from Shearwater Capital.

15 June 2026Read

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