HUMAN-CALIBRATED DIGITAL TWINS

The customer's voice,in every impression.

Drive advertising effectiveness with Parallel, the world's first Digital Twin activation platform

See how it works

The problem

The customer's voice

Is missing from the millions of activation decisions we make every day.

Solved

Brand Safety

Avoid harmful content.

Brand Suitability

Content that matches the brand's values.

Customer Suitability

Content that matches the customer's needs.

A build, not a replacement, on your foundations.

Ads that work for your customer
work for you.

WHEN YOU GET IT RIGHT:

Media Metrics

Brand Effects

Conversions

Customer Suitability requires
the voice of the customer.

Focus groups.

Limited answers

The solution

Human Calibrated
Digital Twins.

Mia

Human

Real Person

Your target customer.
Rich feedback across any topic.
Limited answers.
Expensive and time-consuming to interview.

Tia

Synthetic

Digital Twin

Simulated version of your customer, trained on real data.
Available 24/7 for questions and stimulus testing.
Scales to thousands of questions in seconds.

Calibration

80.4%accurate vs. real human responses.

Parallel holdout test · 15 May 2026

How twins are built

Parallel builds twins in four layers.

Layer 01

Representative

Distribution per the population averages

Layer 02

Enriched

Personalities, interests, beliefs

Layer 03

Configured

For advertising stimulus

Layer 04

Calibrated

Against real human responses

Tia

Outdoor

Family

Pragmatic

Saver

iPhone

Beauty Tips

Spotify

Skip rate

Recall

Brand fit

Purchase intent

The signal

Resonance

The fit between a customer, a creative, and a piece of content.

Low

0–3

Re-route. Spend wasted.

Neutral

4–6

Consider. Based on scale.

High

7–10

Lean in. Buy more here.

THE ATOMIC UNIT

A twin doesn't just score. It explains.

Reactions to the ad, the content, and the combination.

Sarah, 34

Fitness enthusiast

Creative reaction

Nike, Morning Run :30

30s

"The energy of a solo dawn run feels real, it connects with my own morning routine."

8.2/10

Content reaction

Increase Productivity

YouTube · Lifestyle

"I watch this kind of content regularly, tips I can actually use. It fits naturally into my feed."

0.0/10

Creative × Content

Nike Run + Productivity

Resonance match

"Morning discipline, self-improvement, the ad and content reinforce each other. I'd pay attention."

0.0/10

The engine

The customer's voice, inside media decisioning

Parallel helps you find Customer Suitability in biddable media

Ingest

New content as it goes live

Simulate

Twins react in parallel

Score & Activate

Resonance routed to the buy

0.0

9.2

0.6

5.6

3.7

4.5

6.3

1.7

6.7

4.6

0.3

1.8

8.2

0.0

1.8

4.4

9.3

4.3

6.4

3.2

7.6

5.6

6.6

5.8

8.6

6.7

5.0

10.0

8.4

5.8

9.9

7.2

2.9

4.2

2.0

5.8

9.8

9.2

5.3

2.3

YOUTUBE

NETFLIX

DISNEY

PRIME

OUR GOALS

What makes Parallel different

The foundation:

Insight, activated

From insight to action.

Not static insights but real-time decisioning. Resonance scores ranked and plugged straight into the live media buy.

AI that's explainable

Glass box, not black box.

Every score backed by qual and quant, quotes, rationale, scores. You can see it all.

Synthetic, kept honest

Twins you can trust.

Calibrated against multiple independent datasets and validated against real human responses.

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